Visualizations and Presentations

Data Visualizations

Data Visualization (Viz.), as the name suggests, is the graphical representation of data. All the information when represented as charts or graphs depicts a Visual Aid, that makes understanding data easier and clearer for the eyes. Infographics used in marketing or any presentations are basically exemplars of data visuals.

Goals of Data Visualization:

To understand its audience
To make identifying patterns, outliers, and trends easier
To work in a lucid framework
To tell a good and meaningful story

Principles of Data Visualization:

Simple (easy to communicate, or for minds to interpret)
Standard (having a conform data and data structure)
Scalable (able to accommodate growing data volumes)

Data Visualization can be done in the form of Charts, Graphs, Infographics, Presentations, or Maps depending on the data provided. Any graphical representation of information and data that helps in communicating insights or information with the audience is a Data Visual. Data Viz. today is used in numerous fields, from analysis to forecasting, from decision making to inspiring, or from production to marketing, Data Visualization is used everywhere. Therefore, creating a good and effective Data Visualization is crucial.

Steps for Effective Visualization:

Purpose
Content
Structure
Formatting
Scales
Colors and Themes

Data Storytelling

Storytelling, as the name suggests, is the art of effectively narrating a story to the audience. Data Storytelling is the ability to visualize data and narrate its insights as a story to its audience clearly and effectively. Behind every successful data storytelling, there are 3 key elements that need to be kept in mind:

Direction- Story direction comes from data itself. It determines the flow of our data insights and helps the audience to connect with a meaningful and valuable conclusion.
Visualization- Transforming data into pictorial representations such as graphs, charts, or maps, helps make data insights attractive to the audience and draw conclusions easily.
Narration- Data Narrative is the story commentary that conveys information away from the data. It helps us to give engaging presentations and to deliver greater business values.

Presentations

Connecting with the audience and engaging them with deeper and meaningful conversations is done through Presentations. For a business story to resonate with our target audience, a good plot is important. This plot requires a clear goal with novelty, reliability, and accessibility in the form of a story pitch.

The Presentation can be of 4 types: